Articles tagged “data”

Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.

The cost of events and conferences in the UK is up by almost 25%. Business is strong for now, but there are likely challenges ahead.

A chief travel officer role could streamline current business travel processes, but will this role be taken by a human or AI?

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Despite the increased focus on event sustainability, it appears the industry is not quite on track to reach Net Zero targets.

Explori's new exhibitor ROI tool is part best practice survey and part data-driven dashboard. It’s also priced affordably, which may prove a shrewd move.

New data shows that the rise of both virtual meetings and fully dispersed companies has decimated one-day meetings.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.

Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results.

Paused during the pandemic, destination rankings are back. ICCA and Cvent unveiled their latest reports at IMEX Frankfurt.