Articles tagged “data”

Finding event technology that matches your unique needs can be like finding a needle in a haystack. Fortunately, there are ways to shortcut this process.

Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

New research confirms business travel is recovering at expected rates, yet still far from pre-Covid pandemic levels. International business travel is only just above 50 percent of 2019 levels, but overall the data is reassuring.

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.

All of Skift Meetings' virtual summits, webinars and reports are pre-approved for continuing education clock hours (CEs), essential to certifying or recertifying as a Certified Meeting Professional (CMP). Best of all, they are all free of charge and available on demand.

Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out.

In this episode of the Event Manager Podcast, we’re joined by Jeff Bzdawka, chief executive officer of Knowland, a hospitality data analytics and technology company.