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The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting by seeking out classic activities with a dash of quirkiness, creativity, and place.

Sustainability is top of mind for event planners around the world today. Consider hosting your next meeting in a smaller city already introducing green energy, waste reduction, and nature conservation solutions in the local community.

Visit Atlantic City’s content program is designed to give event planners the resources and knowledge to intertwine sustainability into their entire programs and to get a better appreciation for the destination as a whole.

Discover Detroit's ongoing transformation and the cutting-edge developments turning the city into a dynamic hub for major events.

Attendees are craving much more than education sessions and networking receptions. As event organizers try to cook up a recipe for elevated engagement, the key is finding a place that can lay the foundation for a truly immersive experience. Skift Meetings worked with Brand USA to find the country’s best-in-class immersive experiences. Here are five destinations that can redefine your next event.

According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.

This guide offers a look at how to surprise and delight small groups with culturally-immersive experiences and adventures so extraordinary that attendees will put away their smartphones and soak in the surroundings.

Beyond comparing event tech platforms, the Event Tech Almanac 2024 offers a comprehensive insight into the event tech landscape. It explores how top event tech companies are adapting to the demand for more customized solutions and gives readers a glimpse into the future of event tech and its potential impacts on the industry.

Bleisure travelers don’t want the same old travel experiences they see on social media; they want to be the first in their friend group to explore and adventure somewhere new. Here’s how meeting planners can organize professional gatherings that fulfill that dream.

Life sciences events are more important than ever as face-to-face meetings return in force. Here’s how event planners can keep pace with rapid change in the industry, take advantage of accelerating tech innovation, and support the professionals tackling the top health challenges of the day.

In this report we combine today’s important life sciences sector trends and insights with advice on how to host a successful event in this decidedly new age of the industry.

Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.