Kelly Cavers, chief sales officer for The Palm Beaches, in a conversation about genuine hospitality, welcoming environments and the magic of what happens between the sessions.
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
Baltimore’s Sporting Legacy Enhances Meetings and Conventions
Baltimore is a city where sports are more than a pastime, they are intrinsic to the culture. Its history of hosting major sporting events benefits meeting and convention planners as bringing in big groups is what the city does regularly.
DC Shows How to Turn an Event Destination Into a Bleisure Dream
Recent research from Freeman shows that 82 percent of professionals are looking to combine business travel with leisure. Taking inspiration from DC, here are five ways to ensure that your attendees benefit from the full bleisure experience at your next meeting.
Three Ways to Fight Digital Burnout at Meetings and Events
Burnout is a growing crisis among business professionals, and excessive screen time may be partly to blame. Here are three ways to help your attendees unplug from their devices, reconnect with the moment, and recharge their own batteries.
7 Must-Haves for a Sporting Event Host City
Sports events are once again attracting massive numbers, but the right destination can be key to ensuring crowds cheer to a full stadium — and return home with all the best stories to share with fellow fans. Here are the seven must-haves for a winning sports event host city.