Sponsored Content

Enhancing the virtual event experience is always on the mind of an event planner. To create experiences that audiences won’t soon forget, it’s crucial to put high-quality content at the top of the priority list. A memorable event will contain content that tells a story; one that evokes emotion (bonus points if there are a […]

To create authentic experiences that add value for audiences across the globe, an event needs to stand out. Generic virtual event spaces can bore attendees, diminish content quality, and shut down audience engagement, potentially leading to negative event experiences for everyone involved. That is why as an event planner, you need a virtual venue that […]

Event technology has advanced by leaps and bounds over the past two years, yet many event marketers still haven’t unlocked the full value that tech providers can offer. Data management is a case in point. The increasing use of event tech has given event profs and marketers access to a wealth of data, but without […]

When we travel, we often find ourselves in a situation where we don’t fully understand the language and the culture of our destination. In these situations, a warm and slightly-apologetic smile can go a long way, and a dose of humility can help smooth out most casual communication barriers. Most people appreciate it when you […]

Webinars are an effective marketing tool typically used to share knowledge, engage with existing and future customers, and position your organization or brand as a thought leader. But existing webinar formats rely on basic video conferencing tools and outdated modes of live streaming — the webinars you host in the future will need an upgrade. […]

Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for their event checklist — you will see that the amount of time invested in an event can be staggering, like planning the logistics, driving attendance and registration, staffing, and following up with stakeholders. Because of this, […]

Gaming has also made its way into organizations, education and training institutions, and even events. This type of gaming is called gamification. Gamification (for events) introduces game dynamics into a virtual, hybrid, or in-person event to allow attendees to engage with the event in a fun and fulfilling way. Over the past decade, gamification has […]

Support for SMEs includes creating access to programs with unique benefits to grow their global network, share ideas, and expand their reach via business travel and small meetings. However, planning and booking travel can require resources that are not as readily available for SMEs as they are for major corporations. While larger companies tend to […]

Calgary’s Culture & Entertainment District promises to provide event planners with a unique destination and venue that will create unforgettable experiences and meaningful connections for attendees. 

Before the pandemic, virtual and hybrid events were less common –– especially as the high-production, immersive experiences they’ve now come to be. They were largely designed to attract future in-person attendees while adding an element of innovation. The steady development of these formats –– and the technology to support them –– has now accelerated. Their […]