Why Intentionality Is the Future of Meetings

This content was created collaboratively by Visit Seattle and Skift’s branded content studio, SkiftX.

While the upheaval of recent years has put tremendous pressure on event professionals across the globe, it has also presented an opportunity for reinvention, with one buzzword emerging to define this new mindset: intentionality.

What does it mean to design more intentional meetings? This can include being more strategic about all of the elements that give face-to-face meetings an advantage over online channels of communication, or being more structured with in-person interactions — or even making difficult decisions around which expenses actually deliver value. This question can also extend to being conscientious about our impact on the environment and the wider community.

Essentially there must be a “why” behind every decision.

In this report, brought to you by Skift Meetings and Visit Seattle, we’ll uncover the top trends in intentional meeting design by showcasing all the opportunities for innovation in Seattle, one of America’s top destinations.

We’ll look at the role of intentionality as it pertains to:

• Meeting design
• Driving innovation and ROI
• Blending leisure into meetings
• Showcasing diverse voices
• Minimizing the footprint left by organizers and attendees

Eligible for CMP Credit

This report qualifies for 1 credit under the Strategic Planning category.