What is the basic structure of a successful event? What should you consider before running an event to avoid blunders? In this article, we take you through the basic steps of the event planning process.
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Top Locations: Castello Sforzesco
This is a new section of this blog with useful information about the top locations around the world where to stage an event. I am open to submissions, please use the ‘contact me’ section to forward your favorite location. The first submission is dedicated to Italy. Castello Sforzesco is a 14th century castle located in […]
Gantt Chart in use
I’ve been talking previously on how important is to break down in small packages the activities of a project. Once we have small packages of activities and we assigned a temporal weight to them, it might be useful to organize them chronologically in a Gantt Chart. A Gantt Chart visually summarizes the timing of a […]
Web-based tool to assess environmental impact of meetings now available
MeetGreen is the pioneer’s choice for environmentally sound meetings. MeetGreen is a line of tools and certifications that give guidance for green meetings. Green meetings have been defined as a “meeting that incorporates environmental considerations throughout all stages of the meeting in order to minimise the negative impact on the environment.” A small meeting may […]
Template for Speakers Management
As I said in a previous post there is nothing a spreadsheet cannot achieve.Here is how I used Calc (or Excel) to manage Speakers and their cost to the organization. It helped me to organize and rationalize things. Obviously sensible data have been obscured. Enjoy Download Template
Open Source Marketing
Open Source is a choice that I’ve made in my life. I love what is open and collaborative. I love it so much that I made a preso on Open Source and Open Source Marketing in my E-business Marketing MBA Course. The Collaborative approach should be adopted in project and event management. Users, customers, clients […]
Work Breakdown Structure Levels
A Work Breakdown Structure helps in organizing what needs to be done in small packages of activities. There are several benefits in organizing the work in such manner, i.e. assigning tasks to team members or compute the time required to carry out the project. There are different levels of packages we could identify when designing […]
Web 2.0 and events come together
A characteristic of Web 2.0 is social networking. Events are seen positively by Web 2.0 initiatives. There are in fact multiple services that offer events scheduling. For event managers around the globe such platforms could become good (and cheap) promotional tools. The power of such tools is word of mouth the tool is the web. […]
Event Segmentation and Targeting
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood marketing techniques. A market could be segmented […]
Event Budget Items
One of the most crucial skills of an event coordinator is to keep things under control. In order to do that it is necessary to breakdown the event in packages of activities. Sometimes identifying such activities could be an hassle. I’ve aways used packages maps that suggests items which I might not consider when brainstorming. […]