Holly Barker
Holly Barker is a Digital Native with a passion to help shape events and brands through storytelling, creativity and digital magic. She has over 10 years of experience consisting of social media marketing, events and promotional management, digital marketing, and brand development. Follow Holly at @holsk.
Event Management
7 Clients Every Event Planner Has
Event Management
4 Reasons Why Evening Events Matter at Conferences
Event Management
6 Ways Event Planners Can Attract More Revenue to Their Trade Show
Event managers are constantly being held accountable for those pesky numbers - you know, the return on investment for every event they manage. How many exhibitors are lined up for the event, how many well-known speakers, and how many companies paid additional dollars for a bigger, better sponsorship package? These are all common questions causing increased caffeine intake by every event manager today!
Inspiration
5 Hot Trends in Trade Shows
The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who's speaking, and what parties are the best to attend. Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation. So, what are the latest and greatest trends seen at trade shows today?
Inspiration
The Secret Formula to Event Swag
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years. So what do you need to think about for the winning formula?
Event Management
How To Avoid Working with Lousy Event Vendors
It’s the event manager’s job to ensure every vendor contracted for an event is capable to get the job done - not only complete the job, but most importantly to get it done on time, within budget and have a backup plan in case issues arise. Here’s how to find the best vendors in the events space.
Inspiration
Creating Event Magic by Aligning Sales and Marketing
Face-to-face events are still the most common, popular and biggest producers of ROI for companies today. The most critical factor that keeps events bringing in leads and revenue is the alignment of sales and marketing within a company.
Event Management
How to Beat Your Event Competition in 5 Easy Steps
As an event planner, you want and need to constantly stay on top of trends, and keep ideas fresh and creative in order to stand out from the crowd. Here are a few ways you can take your event planning skills up a notch to beat your event competition and look like a rockstar planner.