Inspiration

FOMO or Fear of Missing Out is the anxiety we get when we think we are being left out of an amazing experience. FOMO is a major drive for your prospective attendees, and one that you can easily capitalize on in our social media-driven, shareable world.

For those lucky planners who find their way into the non profit or fundraising side of our sector, you know that raising money is a big business within the event industry. Thousands of dollars are regularly spent on lavish galas, exclusive golf outings and fun-filled community events all with the purpose of fundraising for a charity or community group. Finding new and creative ways to bring in more money and differentiate your event can take years to master. Start out with the six secrets below to start increasing your income for a fantastic cause.

The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who's speaking, and what parties are the best to attend. Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation. So, what are the latest and greatest trends seen at trade shows today?

Frustrated that your CEO doesn’t make more of events? Learn how you can inspire them and other senior leaders to deliver keynote presentations that truly engage; that have the power to change minds and behaviours.

Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales.

What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years. So what do you need to think about for the winning formula?

In events, we always have to think one step ahead. So what can we expect from the event industry in the next 20 years?

[emb_content_sidebar /]From the moment you enter the door at an event the design of the space makes an impact. Many planners spend massive amounts of money on creative a visually stunning event design. However, not every planner has the luxury of a large-scale budget.

Interaction has many faces: interview, panel, debate, brainstorm, workshop, Q&A. They all have different characteristics and give a different added value to meeting design. Here are 15 ways to make your event really interactive.

Face-to-face events are still the most common, popular and biggest producers of ROI for companies today. The most critical factor that keeps events bringing in leads and revenue is the alignment of sales and marketing within a company.