Holly Barker

Holly Barker is a Digital Native with a passion to help shape events and brands through storytelling, creativity and digital magic. She has over 10 years of experience consisting of social media marketing, events and promotional management, digital marketing, and brand development. Follow Holly at @holsk.

People

5 Ways to Be an AMAZING Event Planner!

It’s important to nail down what your goals and objectives are to be an amazing event planner, not only for the near future, but for your extended career. Here are 5 ways to do just that!
Event Management

3 Codes of Conduct for Event Planners

To maintain a professional experience at any event, it’s important to abide by several codes of conduct as an event planner to ensure you’re not only being professional, but also creating an organized and unique experience for event attendees.
Event Management

5 Secrets to a Successful Tradeshow

Tradeshows can bring big dollars and business to your organization if you select the right shows to attend, and have an overarching strategy while at the show. Some people fail miserably when they sign up for tradeshows, because they have no idea what their expectations and goals are. If planned out correctly, tradeshows are a perfect place to meet with vendors, sponsors, speakers, new prospects and referral sources for your organization. Below are a few helpful secrets to ensuring your tradeshow is a success.
Event Management

50 Shades of Event Planning

Event planning is never black or white. As a planner, you usually find yourself somewhere in the “grey” area when it comes to planning any event. You want to make sure you’re setting goals, a budget, checklists, and sticking to them, but also on the other hand, trying to please attendees, vendors, sponsors and speakers – it’s definitely a grey area. Instead of feeling overwhelmed, or pulled into too many directions, follow a simple formula every time you dive in to plan an event.