David McMillin

David McMillin has worked in the live events industry for more than 10 years. From helping leading medical associations refine their attendance marketing strategies to serving as the host for PCMA’s Hybrid MashUp Studio, he has studied the nuances of face-to-face and digital experiences. He lives in Chicago where he writes about conferences, trade shows, and conventions and tries to limit the number of hours he spends on Zoom.

Diversity and Inclusion

Poll: Skift Meetings Summit Participants Vote on What Defines Event Excellence

What turns a good event into a transformative experience? We showcased some of the best events of 2023 at our virtual summit and asked event professionals in attendance about what they’re doing to change their own approaches to building a community.
Destinations

3 Ways to Make the Most of Your Convention Center

Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.
Exhibitions

The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
Destinations

4 Tips for Giving Attendees the Complete F&B Experience

Your attendees are arriving with new expectations about what’s on the plate and what’s at the bar. Learn how to exceed those expectations and turn your event into a culinary celebration that will satisfy every appetite for an unforgettable experience.
Hospitality

Why Meeting Planners Need to Start With Their Own Wellness

Early mornings, late nights, and loads of time away from the comfort of your own home — being a meeting planner is hard on the mind and body. As Global Wellness Day approaches, take time to learn how to take better care of yourself with a challenge from Caesars Entertainment.
Destinations

5 Meeting Myths — Busted

Fresh ideas are essential for keeping attendees truly engaged. What so-called "rules" are made to be broken? Here are five meeting myths that may be holding back your full creative potential.
Destinations

5 Reasons a Connected Destination Is the Secret to Event Success

At a time when event organizers have to work harder than ever to prove they're really delivering value to everyone from attendees to stakeholders, it's essential to choose a host city where the right connections are easy to make. Discover five ways that a connected destination can make your most ambitious event goals a reality.
Destinations

The Secret to Giving Attendees a Complete Destination Experience

If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.