Event Management
Events Are Back: But Where Are All the Attendees?
Events are back, but the attendees are slow to return. What’s behind the low numbers?
David McMillin has worked in the live events industry for more than 10 years. From helping leading medical associations refine their attendance marketing strategies to serving as the host for PCMA’s Hybrid MashUp Studio, he has studied the nuances of face-to-face and digital experiences. He lives in Chicago where he writes about conferences, trade shows, and conventions and tries to limit the number of hours he spends on Zoom.