Christina Green

Have you ever had a client so difficult, you considered leaving the industry? If so, we’re glad you didn’t. It may have actually been a boost for your professional development. Here’s what you probably gained from the experience.

Do you feel like you’re struggling to focus? Like sometimes your brain just needs a break? Turns out that’s not just natural but healthy. Here’s what science is saying about focus and lack of it.

Hate those blasted spam filters? It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. We have some tips on how to avoid it, as well as alternative ways to reach your audience.

Ensure your attendees make the most of your event and trade show by providing easy-to-use resources to navigate their way around. Here are examples from five events that will give you ideas on how you can improve your wayfinding.

Do you have a traditional event or organization that while it’s stood the test of time, is failing to recruit new life for the future? Sometimes wanting younger people or ‘fresh blood’ isn’t about increased ticket sales, but about survival. Here are a few ways you can rework your marketing and programming to attract new interest.

If you have speakers at your event you know how difficult it can be to get everything you need from them ahead of time. This is compounded when the speaker is famous or an executive at your company. How can you get your needs met without nagging and making them angry? Get out your tightrope walking shoes and read more...

Meeting planners must think of everything. But if you’re not considering how to deal with a natural disaster, either before your event or while you’re there, you’re placing your attendees (and potentially their loved ones) at risk. Here are the basics of what you need to know from someone who just went through it.

Do you want to run your event, team, and suppliers more effectively? It’s time to embrace design-driven project management. Here’s how:

There’s something killing intelligent conversation these days. And the irony behind it is that people think using these words makes them sound more intelligent. It’s time we put an end to these overdone buzzwords. Join us in our quest to identify the 35 most annoying buzzwords in the event industry.

Engagement keeps attendees coming back, right? And that adds to the pressure of needing to create more interactive sessions. So what do you do when group interaction isn’t living up to your expectations? Here are a few ways to increase engagement and interaction in your breakout sessions.