Christina Green

Engagement keeps attendees coming back, right? And that adds to the pressure of needing to create more interactive sessions. So what do you do when group interaction isn’t living up to your expectations? Here are a few ways to increase engagement and interaction in your breakout sessions.

It’s all in the question. Event planners ask attendees a lot of questions but those posed are not always as they seem. Find out the hidden meanings behind the smart questions we ask our attendees.

Are you struggling with the magic sauce when it comes to speaker selection? These nine events can help give you some ideas on how to manage the process and how to make your ultimate selections that benefit you and your audience.

Are you tired of everything coming down to money when talking with prospective clients? Are you trying to figure out how to get them to see your value? Hint: it can’t be done in a sales pitch.

Want to try a new way to connect with your attendees? Select a venue that reflects your organization’s mission. Here’s what you need to consider to connect your mission to your venue selection.

Personalization is essential to a successful event. It’s quickly becoming an attendee expectation. But how do you personalize learning outside of tracks in a way that scales?

Inheriting a struggling event is a challenge or a burden depending on your attitude. But with a couple of steps you can launch a much different, more successful happening.

Are your dreams of the perfect venue being dashed by the venue staff? Are you questioning your ability to pull off a successful event because of them? Worry no longer. We have some tips to help you smooth over any problems with a difficult venue.

What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth?  

Announcing an event, or making a big product announcement, opens you up to all sorts of mishaps. Preparation really is the best medicine. Try these ideas to cut down on the likelihood of something going terribly wrong at your event.