How to Strategically Use Color at Events

Color is one of the most powerful event design tools. Planners can use ‘color worlds,’ or combinations of colors that are thematically connected, to evoke specific associations and impressions.

“Color is regarded universally as a visual phenomenon,” said Lori Weitzner, author of the book ‘Ode to Color.’ “This, however, overlooks its impact on our moods, energy levels, memories and associations and its intimate relationship with our other senses. They are all connected.” 

For an event for 350 hotel owners and franchisees at The Ritz-Carlton Orlando, Grande Lakes, Weitzner joined forces with event planner Paul Tramonte of Paul Tramonte Events, as well as James Samson of Samson Hospitality, who designed menus and colorful cocktails that captured the mood and energy of each color world.

4 Color Worlds

These 4 color worlds from her book can be used for specific goals and types of events:

Garden Party  

If the purpose of an event is simply to socialize and have fun, then the Garden Party does the trick. These are the spring colors that

emerge just as the season is beginning, presenting the freshest greens and varied pastels — spirited and uplifting, a little whimsical, innocent and lighthearted.

Night Shadows
For more sophisticated nighttime events, the world of Night Shadows works well. Darker and more mysterious, these colors — less reflective and more intimate. Inky, smoky colors, as well as deeper crimsons and burgundies, set the mood. 

Out Loud  

The most uninhibited of the color worlds, ideal for an after-party or a full-on celebration, is ‘Out Loud.’ Its bright, highly saturated colors energize. They invite dancing, confidence and a devil-may-care attitude that encourages attendees to go beyond their comfort zones. Carefully selected and measured so as not to overwhelm, these are the colors that tell guests it’s time to cut loose and throw caution to the wind. 

Fragrant Woods

For a feeling of connection in a rustic, grounded way, there’s Fragrant Woods. Colors of deep moss greens, rich browns and all manner of wood tones create a setting for comfortable conversations and unselfconscious interactions — familiar and welcoming.