10 Ways to Save on Meeting Costs Without Attendees Even Noticing
Photo Credit: Unsplash / Kelly Sikemma
Skift Take
The best cost-saving ideas are the ones that are easiest to implement and invisible to attendees.
There’s an old saying – ‘What you don’t know can’t hurt you’ – that can be applied to cutting meeting costs. Focus your cost-cutting on changes that attendees won’t even notice.
Here are 10 cost-cutting strategies:
1. Book Early to Save Hotel Costs
Whenever it’s possible, book as early as you can. If you book three months before your meeting, two-thirds of the hotels in many urban destinations won’t have availability. Those that do will charge a premium, or only be able to offer you a pattern with a Sunday arrival.
2. Choose Casual Venues to Reduce Rental Fees
Casual local venues will cost you less than formal ones, and attendees will appreciate not having to dress up. Choose a live music venue or a maker space, and not only will attendees have an authentic experience, but your event will support the community.
3. Consolidate your Vendors to Leverage Discounts
If possible, choose the same companies to service all your events. Many destination management companies (DMCs) and audiovisual (AV) companies, for example, have a national presence. That opens the door for you to leverage your overall spend and get a better deal.
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4. Build in Free Time
There’s nothing more valuable to attendees than their time. Instead of a packed schedule, replace one or more of the group activities with free time and lower your costs. This works particularly well in walkable or culturally rich destinations.
5. Reconsider Cocktails
With many attendees not drinking alcohol these days, there are fewer people expecting a full bar. Beer and wine are completely acceptable for most events. To up the ante, ask the hotel to reach out to its partners at local breweries or wineries to host a tasting.
6. Forgo the Shuttles, Use Rideshare Credits
It’s second nature for most travelers to use Uber to get where they’re going, so why not ask them to do that for your event? Provide a discount code or voucher ahead of time, and when possible, seek out a sponsor to cover the cost.
7. Be Flexible With Dates to Unlock Off-Peak Pricing
A date change of just one week can save you thousands of dollars.
Always start by asking hotels about their shoulder season, but also consider using a cold-weather destination in the winter or a hot-weather destination in the summer.
8. Downsize Your F&B while Staying on Trend
With the trend toward healthy eating, there’s no need to serve supersized portions. Work with your catering person to cut back the size of everything, from hors d’oeuvres to desserts to the cups and plates. Try using creative presentations instead, like serving ahi tuna in miniature ice-cream cones or gazpacho in shotglasses.
9. Use In-House Decor & Creative Lighting
A touch of uplighting against a wall can add drama to a reception at little cost. Ask the hotel about its existing furniture or decor; often, there are available couches or soft seating that you can use instead of renting. Replace cut flowers with succulents.
10. Go Digital: Skip Printing and Embrace QR Codes
More attendees are increasingly aware of the environmental cost of printing. Menus can be replaced with QR codes, agendas can be posted online, and a single seating chart at the entrance can replace a room full of table cards.
Key Takeaways
The most effective cost-cutting moves are the ones no one notices.
From cutting shuttle expenses to trimming food and decor, these subtle changes can shave thousands off your event budget without sacrificing the attendee experience.