Delano to be Replaced by a W in Las Vegas
Skift Take
Marriott International and MGM Resorts International are converting the Delano Las Vegas, part of Mandalay Bay’s Las Vegas campus, to a W.
It’s a 43-story tower with 1,117 suites and 31 meeting rooms. There is 308,000 square feet of meeting space. The non-gaming, all-suite property offers an exclusive VIP arrival and lounge. This feature is popular with groups that want to avoid the distraction of a casino.
Ashley Erickson, owner of AC Experiential, is excited about the new W. “It’s a great play because W has such a fan base and a vibe people have grown to expect, whereas Delano can be, in my opinion, confusing to those that aren’t familiar with it,” she said.
Marriott-MGM Deal
This deal is part of the Marriott and MGM Resorts International agreement inked last July. It is a 20-year licensing and loyalty marketing agreement formed across 17 MGM-branded casino resorts in the U.S.
It has been successful. MGM Resorts expects to bring in at least $50 million in extra revenue this year by making about 37,000 rooms at 16 U.S. hotels bookable via Marriott International‘s website and app.
MGM Resorts International president and CEO Bill Hornbuckle discussed the company’s strategy and outlook in September at Skift Global Forum 2024.
The MGM Resorts-Marriott partnership now features 12 properties on The Strip all part of the MGM Collection. Bellagio is now part of the Luxury Collection. The Cosmopolitan and ARIA are both part of the Autograph Collection. In addition, Park MGM is a Tribute Portfolio Hotel.
Delano Brand Soon Absent in the U.S.
Delano is an Ennismore brand owned by Accor. Its properties are known for understated elegance, while W is a lifestyle brand with a localized focus.
With the loss of this property, Delano will be down to two properties: Maison Delano Paris and the newly opened Delano Dubai. The Delano South Beach originated the brand and is currently under renovation. Ennismore has announced the brand’s debut in Asia, with Maison Delano Seoul opening in the Korean capital in 2026.