Skift Meetings Forum Video: Putting Connection At the Heart of the Attendee Experience

This content was created collaboratively by Sheraton Hotels & Resorts and Skift’s branded content studio, SkiftX.

In this video: 

• Brand Transformation: Sheraton Hotels & Resorts is undergoing a significant brand transformation to position itself as the “world’s gathering place,” focusing on community and connection in response to post-COVID trends.
• Meeting Experience: The emphasis on in-person meetings has grown partly due to remote work dynamics, leading to tighter budgets and shorter planning timelines. Attendees now prioritize informal networking opportunities and social interactions.
• Holistic Design: Sheraton aims for a holistic experience by redesigning physical spaces and incorporating local elements. Features such as community tables, soundproof booths, and local partnerships enhance attendee connection and engagement.

In light of the evolving needs brought on by remote work and the Covid-19 pandemic, many companies place greater importance on in-person meetings. During meetings, informal networking opportunities have become essential as participants increasingly seek ways to connect outside of structured sessions. This focus on socialization emphasizes the need for flexibility and creativity in planning, ensuring that events cater to the modern needs of attendees.

In this video from Skift Global Forum 2024, Caroline Godden, global brand leader at Sheraton Hotels & Resorts, joins Kate Anderson, SkiftX’s creative content strategist, to discuss how and why Sheraton Hotels is currently navigating a major brand transformation aimed at re-establishing its identity as the “world’s gathering place.” To create a more engaging and personalized experience, Sheraton is redesigning its physical spaces to promote connection. This includes community-centric public areas, technology enhancements, and localized food and beverage options. 

This content was created collaboratively by Sheraton Hotels & Resorts and Skift’s branded content studio, SkiftX.