No limos. No parking. No tailgating. With MetLife Stadium hosting eight matches, including the July 19 final, event planners have one month to figure out a new playbook.
Australia and New Zealand are sharing hosting duties for the FIFA Women’s World Cup and are hoping this international spotlight will show planners that when it comes to events, it is “play ball.”
How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies.