Articles tagged “trade shows”

Event Management

The Challenge of Non-Exhibiting Suppliers at Trade Shows

When sellers do business on a trade show floor without paying for the privilege to do so, it creates two issues: organizers miss out on revenue, and paying exhibitors feel cheated. A recent show put measures in place to stop this from happening.
Podcast

Martha Donato: Cultivating Community Through Creativity

Martha Donato, founder and President of MAD Event Management, has been orchestrating events and conferences for nearly three decades. Community, collaboration, and connection are the focal points of all she does.
Exhibitions

Brand Building

Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.
Exhibitions

What E3’s Cancellation Means for the Meetings Industry

65,000 attendees, 4,000 jobs, and $88 million in revenue won't be coming to Los Angeles in June, with leading video-game-industry trade show E3 canceled for 2023. It was meant to be the first in-person show since 2019. However, major exhibitors were unwilling to commit. Will other events follow suit?