Articles tagged “trade shows”

The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 

With so many industry events — from conferences to hosted buyer trips to fams — has it become too much of a good thing?

Excel London's delayed expansion is finally open. Its new conferencing facilities are helping position the venue for a strong financial future, largely driven by a surge in North American business.

InfoComm 2025’s share of international attendance was down 5% compared to last year. Organizers blame the drop on tariffs and geopolitical uncertainty. 

With 63,000 business meetings happening across three days, IMEX Frankfurt is a maze of opportunity and overwhelm. Here's your tactical guide to getting real value from one of the industry's biggest events.

In a tighter economy, events must deliver a return on investment. Commerce has overtaken content as the primary reason professionals attend events, a shift that’s expected to accelerate as budgets tighten and event attendance becomes more selective. 

Liz Irving's journey to CEO of Clarion Events North America proves that sometimes the best career moves start with saying "yes" to the jobs nobody else wants. In a candid interview, Irving dishes on leadership, vulnerability as a superpower, and why you should never wait for permission to speak.

The exhibition industry is expecting an almost 20% increase in revenue for 2025. Driving the bulk of the growth are emerging markets, and almost half of exhibition companies worldwide are looking to expand their workforce.

The International MICE Summit in Riyadh wrapped up Tuesday demonstrating how it plans to become a force in the global events industry.

When sellers do business on a trade show floor without paying for the privilege to do so, it creates two issues: organizers miss out on revenue, and paying exhibitors feel cheated. A recent show put measures in place to stop this from happening.