With its location in a high-altitude cold desert, where most hotels just added heat 10 years ago, Ladakh was an unlikely choice for an incentive group.
SITE’s members are well-traveled, and many have been to the Middle East before. But for those who had not — and for the association itself — the Annual Conference in Abu Dhabi presented some new challenges.
The annual Incentive Travel Index, released this week at IMEX, reflects mounting concerns around rising costs and global instability, along with “shrinking optimism.”
Skift Meetings dug deep into the 2024 Incentive Travel Index findings to unearth three major shifts in the purpose, perception and location of incentive travel programs.