Articles tagged “Salesforce”

For Ally Masi, innovation is consistent, intentional change. At Salesforce, she’s proving that small shifts in planning, alignment, and design can fundamentally reshape how events deliver value.

Anna Marie Presutti is finding new ways to increase funds for the San Francisco Travel Association, which is crucial to revitalizing its meetings and events business.

San Francisco is still far off from seeing a full recovery in its conferences and meetings business. Hiring a permanent CEO for its destination marketing organization is an important step.

From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox.