Articles tagged “research”

Attendee wellness is a hot topic for planners. Providing wellness opportunities as part of business events can not only offer health benefits to attendees, it can also provide high-quality networking and bonding opportunities.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.

Paused during the pandemic, destination rankings are back. ICCA and Cvent unveiled their latest reports at IMEX Frankfurt.

Finding event technology that matches your unique needs can be like finding a needle in a haystack. Fortunately, there are ways to shortcut this process.

The labor shortage continues to be an issue, and many event companies are successfully combating it by eliminating the need for a college degree.

Google Xi Days colored outside the lines, shifting paradigms to create an all-encompassing future for the events industry.

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Working from home offers many benefits, but building trust and forging connections is harder. Designing purposeful, engaging events can help.