Articles tagged “research”

The exhibition industry is expecting an almost 20% increase in revenue for 2025. Driving the bulk of the growth are emerging markets, and almost half of exhibition companies worldwide are looking to expand their workforce.

With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.

International associations are becoming more decisive about their digital strategies, but face mounting challenges around travel logistics and revenue uncertainty.

A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

In this episode of the Skift Meetings Podcast, we recap the record-breaking IMEX America 2024, diving into industry trends and the innovations shaping the future of events.

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year.

Germany is no stranger to hosting large events. Here's a look at what's new when it comes to meetings, events and incentive travel.

GBTA uncovers just how much business travel fueled the U.S. economy in 2022. Meetings and events were a significant part of that.

The Expanded BMO Centre is opening today in Calgary, and there are plenty more new offerings across Canada.