Articles tagged “recovery”

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Move over yoga. New wellness trends like forest bathing, sound healing, and equine experiences are becoming part of today’s meeting agendas.

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.

Newly appointed C2 CEO Anick Beaulieu is pushing boundaries to re-inject the spark that was once in the business community.  She plans to be the voice amplifying everything C2 does, beyond its Montreal flagship business event.

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

Washington, D.C.’s destination marketing organization gets additional funding with an eye on post-Covid pandemic recovery. 

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.