Event Management
Maritz Reveals Trade Show Registration Trends
Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.
Articles tagged “marketing”
Industry News
Shaking Up Event ROI Measurement
Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
Podcast
Anush Alexander: The ROI of In-Person Events
Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.
Exhibitions
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
Marketing
The Growing Importance of Events for Marketing
Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report.
Exhibitions
Brand Building
Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.
Announcements
Why Entering Award Programs Makes Perfect Business Sense
Entering an award program may sound like a daunting task, but trust us, the benefits can be huge.
Destinations
Celebrating Motor City’s Resurgence
The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.
Event Design
Top Trends in Experiential Events
Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas.
Event Design
How to Make AI Your Event Marketing Copilot
With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.