Marketing

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Gathering meeting professionals for a reception after a long day at a conference is okay, but what if an activation was added where they take home something they will enjoy for years to come?

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.

Driven by demand for eco-friendly, responsibly sourced giveaways, we are moving away from the cheap and mundane and toward useful, meaningful and long-lasting items — some of which are virtual.

Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play?  Is their communication strategy on target?

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

If you’re an event planner, you want to ensure your exhibitors’ success. Successful booths mean high ROI, and high ROI means happy exhibitors. Happy exhibitors come back again next year and allow the cycle to continue. If you’re an exhibitor, lots of qualified traffic at your booth means more sales and more opportunities to spread […]