Articles tagged “generations”

The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.

The events industry workforce suffered a serious blow during the pandemic, and is still recovering. Can the passage of new legislation aid in repopulating the industry?

Jaimé Bennett leads PCMA's ambitious growth strategy in Europe with her distinctive style of transparent and genuine leadership. She is dedicated to organizing impactful events that foster safe and inclusive environments, fearlessly addressing significant industry challenges such as talent and consolidation.

The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

The message is clear. In-person meetings must provide compelling reasons for participants to travel. Even small meetings need to feel like experiences.

To make your events truly inclusive, representation alone will not do it. They must reflect the diversity of your world.