Articles tagged “generations”

The first step in appealing to younger generations is understanding their need for authenticity, personalization, and community.

Predicting the biggest shifts in the events industry is never simple. Some of Skift Meetings’ predictions for 2025 did in fact reshape the industry, while others went off course or were impacted by roadblocks.

Despite political pushback, destination leaders say diverse leadership and supplier practices remain a competitive edge.

With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.

At PCMA’s Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

For an event to be memorable for younger-generation attendees, it must be meaningful and authentic—not just creative.

From pricing strategies and event frequency to experiential offerings and sustainability practices, Eventbrite's annual event trends forecasting guide offers a glimpse into the shifting focus of organizers and attendees.