Articles tagged “generations”

With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.

At PCMA’s Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.

For an event to be memorable for younger-generation attendees, it must be meaningful and authentic—not just creative.

From pricing strategies and event frequency to experiential offerings and sustainability practices, Eventbrite's annual event trends forecasting guide offers a glimpse into the shifting focus of organizers and attendees.

The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.