Event Design
Next Gen Attendees Drive Meeting Design Change
Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.
Articles tagged “Freeman”
Industry News
Freeman Acquires Global Brand Experience Agency Sparks
Freeman has extended its already expansive reach by acquiring experiential marketing agency Sparks. The focus of this new partnership will be the corporate market.
Exhibitions
Exhibitors Encouraged to Refocus on Attendee Needs
Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.
Industry News
Freeman Acquires Tech-Focused Strategic Event Company
Cisco, Atlassian, and DocuSign are some of Impact Point Group’s clients that will now be part of Freeman’s agency team.
Research
In-Person Events Most Trusted Information Source, Says New Report
There is no more trusted space for disseminating information than an in-person event. Are you using this to your advantage?
Diversity and Inclusion
Events May Turn Away From States Where Abortion Is Now Illegal
The U.S. Supreme Court’s seismic decision to strike down Roe v. Wade is sending shock waves through the events industry.