Articles tagged “Freeman”

The latest research from Freeman digs into the current exhibitor mindset and what they're really looking for from events.

In its 96-year history, Freeman has never been led by a woman, but that is about to change. On July 1, Janet Dell takes the helm and will oversee one of the largest event companies in the world.

Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.

Freeman has extended its already expansive reach by acquiring experiential marketing agency Sparks. The focus of this new partnership will be the corporate market.

Understanding the gap between exhibitor objectives and attendee needs may hold the key to successful trade show participation in the post-Covid era.

Cisco, Atlassian, and DocuSign are some of Impact Point Group’s clients that will now be part of Freeman’s agency team. 

There is no more trusted space for disseminating information than an in-person event. Are you using this to your advantage?

The U.S. Supreme Court’s seismic decision to strike down Roe v. Wade is sending shock waves through the events industry.