Articles tagged “experience design”

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!

Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.

If attendees are not enjoying their event experience, they will leave or not show up in the first place. Attendees now want more control over the event experience, so planners must become designers of time.

As people look for new reasons to attend events, some stand out by focusing more on the flow and less on the logistics.

Disruption and uncertainty in the business world brings new challenges for planners. Designing meetings that connect and transform people requires clear thinking and an unwavering focus on human needs.

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other…