Articles tagged “events”

Pollution, morality, cultural genocide — Destination Canada’s partnership with TED featured authentic presentations on uncomfortable topics. They spurred vulnerable conversations among guests. Openness was on tap, with no room for PR spin.

A unique dance marathon event raised a record $15 million for childhood cancer. The annual event is run by more than 16,500 Penn State student volunteers since 1973 and it has raised $203 million that helped more than 4,800 families to date.

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Newly appointed C2 CEO Anick Beaulieu is pushing boundaries to re-inject the spark that was once in the business community.  She plans to be the voice amplifying everything C2 does, beyond its Montreal flagship business event.

Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!

To make your events truly inclusive, representation alone will not do it. They must reflect the diversity of your world.

Over 3,300 meeting professionals descended upon Columbus, Ohio, this week for PCMA Convening Leaders injecting about $6 million into the economy. The pressure was on as these planners could bring hundreds of millions of dollars in future meetings business to the city.

As people look for new reasons to attend events, some stand out by focusing more on the flow and less on the logistics.

Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out.

Disruption and uncertainty in the business world brings new challenges for planners. Designing meetings that connect and transform people requires clear thinking and an unwavering focus on human needs.