Articles tagged “events”

Record attendance and buyer numbers are positive signs for an industry looking beyond recovery and towards sustained growth.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Networking breaks and cocktail hours are no longer enough. Business networking at events requires a structured approach that fosters intentional conversations.

Flanders is a leader in research and development on circularity. In this conversation, we explore the circular economy with Brecht Putman, senior association manager, North America at VISITFLANDERS and Karl Vrancken, research manager, circular economy at VITO.

As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.

Finding event technology that matches your unique needs can be like finding a needle in a haystack. Fortunately, there are ways to shortcut this process.

The Vendry has launched Copilot, a browser extension that displays additional vendor information as they surf the web. This new technology is a clever way of using the company's extensive database of vendors.

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

Julie Coker, CEO and President of the San Diego Tourism Authority, discusses community; mentorship; destination boycotts; and diversity, equity and inclusion.

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.