Articles tagged “data”

The popular travel search engine arm of Booking Holdings is betting that its polished user experience can lure corporate clients into managing business events on the platform.

Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.

RainFocus may be late to AI, but its bet on agentic systems and interoperability could appeal to enterprise clients wary of closed AI platforms.

What looked to be a slow year for event tech deals ramped up to a climactic finale with three major deals announced in December. Consolidation, AI upgrades and streamlined versions of all-in-one solutions were some of the trends that emerged, and promise to continue into 2026.

Cvent continues to drive event tech consolidation. Its second December acquisition sees it take over a proven webinar platform with a notable list of enterprise clients.

AI is everywhere in events, but the smart move is human-led. Use AI to automate the admin, not the judgment — and stay well clear of the creepy line.

AI is hogging the spotlight once again with multiple companies announcing developments and integrations, but there are also new offerings around floor plans and registration.

Vendelux is offering event organizers a free way to expand their targeted marketing outreach data, provided they share their own data in exchange.

Thought free drinks and name tags were the pinnacle of event networking? AI and data are set to upend your playbook. Read on to see how.

As AI sweeps across the event tech landscape, June’s developments show a sector racing to redefine value through smarter tools, deeper data, and strategic consolidation. The real winners? Planners who can keep pace with the change.