As costs rise and loyalty declines, connection can’t be an afterthought. Planners who fail to prioritize it risk losing attendees, and with them, their event’s future.
The true success of any event hinges on one crucial factor — engagement. It cannot be forced; however, it must be cultivated by carefully weaving it into the fabric of an event.
Thuy Diep, senior meeting planner at CWT Meetings & Events, is all about pushing the boundaries of designing memorable experiences that alter participant behaviors. She makes the most of her…