Colette Edenborough

Destinations

Why Australia Is Attracting Global Appeal Among Meeting Planners

Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
Destinations

4 Ways to Bring the Surprise Travel Trend to Meetings

The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting by seeking out classic activities with a dash of quirkiness, creativity, and place.
Destinations

Atlantic City Supports Meaningful Meetings With New Education Series

Visit Atlantic City’s content program is designed to give event planners the resources and knowledge to intertwine sustainability into their entire programs and to get a better appreciation for the destination as a whole.
Destinations

Portland’s Destination Appeal Beyond the Meeting Room

Meeting planners are often challenged to provide exceptional experiences on limited budgets. A city with ample leisure appeal, such as Portland, Oregon, can give people a compelling reason to attend. Add in sector-specific field trips and strong EDI credentials, and this “Silicon Forest” is a meeting destination on the rise.
Technology

7 Ways Tech Can Drive Better Event Data and High-Quality Leads

According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.