The newly released 2025 CWT-GBTA Global Business Travel Forecast puts the average daily cost per attendee at $169 in 2025 – a massive jump from $88 in 2021.
Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs.
Clients want as much value for their event spend as possible. That has always been the case, but global economic uncertainty adds greater pressure on planners. It may be hard to turn work away, but when does enough become too much?