Stova

In its second year, the Destination Experience Summit is a groundbreaking virtual event dedicated to showcasing the transformative power of destinations in hosting extraordinary experiences and unforgettable meetings.  Destinations are essential partners for planners seeking to create unique and compelling meeting experiences. By exploring the latest trends, best practices, and success stories, this summit aims […]

Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.

This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]

Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Now that events are back in full gear, what top event trends are emerging on the show floor?