Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.
The Planner’s Guide to Proving ROI at In-Person Events
This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.