Cvent CMO on the Outlook for the Event Industry
Despite a surge in prosperity across the event tech sector owing to an industry relegated to virtual event formats, even event tech giants like Cvent and Eventbrite were unable to escape an initial impact that affected their organizations. The pandemic proved to be one of the few situations in which a company’s massive girth was […]
Companies Focus on How to Maximize Revenue From Virtual Events
There is no question that virtual events remain the only viable option to give continuity to companies’ event programs. As the market matures, the focus is shifting towards more tangible objectives.
The Next Phase of the Virtual Event Tech Sector Is Here
I’ve been writing and researching event technology for the past 14 years. I’ve never seen anything even close to what has happened in the past 3 months. The amount of interest, funding, and revenue of virtual event tech is gigantic. We all know why. Nobody woke up one day and decided virtual events are cool. […]
20 Things We Learned From Our Virtual Events That Drew 50,000 Attendees
In March 2020, EventMB embarked on a monthly journey to support the event industry through a series of online events. It turned out to be quite an eventful journey, and here are the learnings.
Hopin Acquires Mobile App Topi As Virtual Events Consolidation Begins
In the first of such moves, Hopin has just announced the acquisition of the event mobile app Topi. The move is particularly interesting for Hopin, a virtual native company, who is getting more aggressive at tackling the in-person market and the consequential hybrid format of the next few years. Topi comes from face-to-face events. It […]
Bizzabo Co-Founder Outlines How $140 Million in New Funding Will Help the Tech Firm Push Into Hybrid Events
As news about vaccines gives new hope to ending this pandemic, event companies are honing in on the next phase for the industry: hybrid events. Event platform Bizzabo has now raised almost $138 million to fuel its continued growth in this sector.
Virtual Events Are Not the Enemy — Superspreader Events Are
The event industry is facing an existential crisis that may continue for several years. While many insiders bicker online about the value of face-to-face versus virtual, the task of going back to live events becomes more challenging. The culprit? Superspreader events.