Julius Solaris is the editor of meetings.skift.com, he is an international speaker, author and consultant.
Web 2.0 and events come together
A characteristic of Web 2.0 is social networking. Events are seen positively by Web 2.0 initiatives. There are in fact multiple services that offer events scheduling. For event managers around the globe such platforms could become good (and cheap) promotional tools. The power of such tools is word of mouth the tool is the web. […]
Event Segmentation and Targeting
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood marketing techniques. A market could be segmented […]
Event Budget Items
One of the most crucial skills of an event coordinator is to keep things under control. In order to do that it is necessary to breakdown the event in packages of activities. Sometimes identifying such activities could be an hassle. I’ve aways used packages maps that suggests items which I might not consider when brainstorming. […]
Work Breakdown Structure
Events can be seen as small projects, one-off activities conceived to meet the needs of a particular group. As for projects events have specific performance requirements, which means that they need to be delivered on time and within specific budget boundaries. In this view, events could be seen as a series of tasks that need […]
Web Team Management
A list apart posts an interesting document on how to plan manpower for a(web)team. The article gives interesting suggestions on how to come up with a team and decide the level of activity required. Managing online activity could be the case for a lot of us out there….let’s have a look then.