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Among Skift Meetings’ Women Leaders in Meetings, one thing stands out more than anything else: Each is focused not on her own success, but on elevating everyone around her.

Generic trips are out. Custom choices, conscious travel, and a clear "return on experience" are the new minimum requirements for incentive travel programs.

The rise of AI is making 'average' easy and creating a flood of 'same-same' events. For Meetings Innovator Nick Borelli, using design thinking to break away from the norm is a necessity, not a luxury.

Vomela's backers, The Riverside Company, are buying back a firm they owned between 2000 and 2008 to significantly expand the company's event production capabilities.

These 16 influential industry leaders — who shape strategy for the world’s largest meetings and events — will advise the Skift Meetings team for a one-year term.

The year’s biggest news stories were dominated by the impact of the new Trump administration, but there were plenty of other topics in our Top 10 Articles of the Year. 

A deepening talent and knowledge gap is widely viewed as one of the events industry’s most existential challenges. Intentional investment in talent pipelines, mentorship, and alternative workforce models may help.

Putting wellness at the center of an event strategy does more than enhance how attendees feel. Caesars Entertainment’s experience across its 50-plus properties shows that wellness can meaningfully reshape the event environment, boosting engagement, strengthening retention, and fostering deeper connections among participants.

As demographics shift, budgets tighten, and attendee expectations rise, micro events are emerging as a strategic tool for delivering more intentional, outcome-driven experiences.

Coordinating nine venues, three catering firms, and two audiovisual providers is not for the fainthearted, but ICCA went for it anyway. The association showcased a multi-venue event format at its annual meeting in Porto, Portugal, hoping to entice smaller destination member to bid for events that push their capacity limits.

Carrie Davenport isn’t just producing major programs for Altria. She’s also pushing the events industry to confront its own structural gaps through her work with the Association for Women in Events and the Events Industry Sexual Harassment Task Force. 

Cvent’s latest acquisition focuses on extending event content beyond the live experience through branded videos.