Event Design

Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

Encore showcased how intentional event design and high-level production can create inclusive experiences that help give attendees a sense of belonging.

Google Xi’s CoLaboratory on the IMEX America show floor was an area that encouraged play, exploration, and experimentation. But this was just the beginning. There were additional Google Xi experiences sprinkled throughout the show.

Skift Meetings held an Innovation Lab during IMEX’s Smart Monday where 16 expertly-selected event scientists facilitated conversations amongst a group of more than 100 meeting professionals.

Planners are now leveraging the demand for adventure and wellness-focused activities, boosting the popularity of experience-led properties and resorts.

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

In this video from the Skift Meetings Forum 2023, we hear from Colleen Birch, chief operating officer of the new Fontainebleau Las Vegas, about the changing definition of luxury in the hotel meeting experience. It’s no longer about just having a five-star property with glitzy amenities, but also about providing a personalized, curated, and intimate experience that aligns with attendee values.

Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.

The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.

At a time when virtual events seem to be losing steam, some are wildly successful and help companies generate millions of dollars in revenue.