For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.
Corporate Planners Reimagine Event Excellence
Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.
Why Delegate Welfare Takes Top Priority in 2023
Meetings and events now play a pivotal role in reconnecting teams within a supportive, nurturing environment. Every element of meeting design needs to be carefully considered with delegate welfare in mind. That's why selecting the right venue or partner is the first step to addressing attendees’ holistic wellness needs.
Corporate Festivals Win Over Young Staff
The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential music festival featuring superstar Bruno Mars. Corporations globally are investing in festival experiences as strategic incentives to attract and retain young talent.
How C2 Delivers Value Through Creative Sponsor Activations
Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.