Why Micro Events Are a 2026 Megatrend
As demographics shift, budgets tighten, and attendee expectations rise, micro events are emerging as a strategic tool for delivering more intentional, outcome-driven experiences.
Event Design
The design of your event or meeting is the key to creating engaging, memorable experiences for your attendees. When done right, event design not only enhances participant engagement but also helps achieve your event goals and objectives.
At Skift Meetings, we offer expert insights into the tools, techniques, and strategies that will help you design events that wow your audience and drive results.
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Here, you’ll discover:
- Best practices in meeting design to foster engagement and interaction.
- Innovative tools and technologies to streamline event design and execution.
- Techniques to align your design with your event objectives and desired outcomes.
- Case studies showcasing successful event designs and strategies.
Perfecting meeting design means creating an atmosphere where participants are engaged, motivated, and inspired. Whether it’s through thoughtful room layouts, interactive formats, or cutting-edge tech, effective design has the power to change behavior, boost learning, and achieve goals.
Start exploring the latest in event and meeting design and make your events more impactful today!
ICCA Pushes Smaller Cities to Think Bigger
Coordinating nine venues, three catering firms, and two audiovisual providers is not for the fainthearted, but ICCA went for it anyway. The association showcased a multi-venue event format at its annual meeting in Porto, Portugal, hoping to entice smaller destination member to bid for events that push their capacity limits.
Amex GBT ‘Partners’ With AI to Deliver Annual Event
Amex GBT‘s most recent meetings and events forecast found that more than half of event professionals now integrate AI into planning and execution. At its annual conference this week the company put that trend on full display.
How Planners Are Maximizing Group Travel With Choice Hotels International
With rising costs and tighter budgets, Choice Hotels International offers smart solutions for planners to maximize their spend and enhance the guest experience. The company’s expansive portfolio includes over 7,500 properties across 22 brands, offering the breadth, flexibility, and support that today’s planners expect, regardless of the event’s budget or size.
Dopamine-driven Event Design: When Is It Too Much?
The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far?
These Planners Brought Unreasonable Hospitality to Life
Treating every interaction as an opportunity to make people feel seen and valued, a tenet of the bestselling book by Will Guidara, applies as much to meetings and incentives as it does to restaurants and hotels.
MCI Partner Event Puts Relationships Before Deals
One of the world's largest event businesses invited preferred hotel partners to meet with its top buyers. But rather than make the experience transactional, it banned sales pitches altogether.
33 Cost-Cutting Tips from the Pros
Planners are searching for solutions to combat rising costs on F&B, transportation, labor, and other aspects of their events.
Inside Convene Hospitality Group’s New Multi-Brand Venue Strategy
Meeting planners are under pressure to deliver more impact with fewer resources. Convene Hospitality Group’s multi-brand model offers them a rare advantage: consistent service and design across distinct tiers, giving planners flexibility without the headache of juggling multiple partners.
Skift Meetings Forum 2025 Video: How Unexpected Moments and Places Elevate Attendee Experience
In this video from Skift Meetings Forum 2025, Alice Harrington-Caravello, managing vice president, sales and distribution at Marriott International, discusses how weaving in hidden gems and local culture can elevate attendee experiences and deepen event impact.