Event Design

Plan better events by learning everything about meeting design. Make your attendees happy by learning more about the tools and techniques to design better events. Perfecting meeting design techniques means to have greater impact, change behavior and achieve your event objectives.

Arizona unexpected experiences
Destinations

Tapping Into Unexpected Moments to Elevate Events

Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.
Arizona Office of Tourism + Skift Meetings | 2 months ago
Celebrity on a stage
Event Design

Are Celebrity Speakers Worth It?

Jason Sudeikis, the creator of Ted Lasso, was a no-show at a recent convention he was to speak at. Business events professionals are asking if celebrity speakers are even worth it.
Andrea Doyle | 3 months ago
Coworkers gathered on a rooftop beating the heat
Event Design

How the Soaring Heat Impacts Events

Outdoor events should always be handled with care. Contingency plans are a must, especially when the temperature soars.
Andrea Doyle | 3 months ago
An overhead image of two kaykers on Watson Lake in Arizona. The lake enhances a sense of adventure with the otherworldly rock formations that surround it.
Destinations

7 Ways to Deliver Authenticity and Adventure

Gone are the days of fly-in, fly-out meetings and events. Attendees no longer want to stay within the bubble of their hotel room or a conference venue. Instead, they want to break out and explore. Curated in partnership with the Arizona Office of Tourism, here are seven ways to create authentic event experiences in tune with local nature, culture, and history.
Arizona Office of Tourism + Skift Meetings | 4 months ago
Close up photo of a microphone grill with blurred background
Event Design

Keep it Simple, Speakers 

Keynote speakers and other presenters provide much of the draw for events but getting the intro wrong can potentially kill the vibe.
Refugio Garcia | 6 months ago
Meeting Professionals International European Meetings and Events Conference 2024 participants gathered around a Luxembourg sign at the European Convention Center Luxembourg
Destinations

MPI Builds Bridges in Luxembourg

MPI gathered its European community in Luxembourg, a new destination for most participants. The annual conference was an opportunity to build bridges between different groups.
Miguel Neves | 6 months ago
Woman's hand writing the word audience on a whiteboard with arrows
Event Design

How to Use Empathy to Boost Attendee Engagement

The days of passive content consumption are gone. What engages attendees is custom content that addresses their pain points and helps them achieve their desired outcomes.
Refugio Garcia | 6 months ago
AI-generated Willy Wonka Chocolate experience event
Event Design

Wonky AI Fuels Mini Fyre Festival

Creators are exploring what is possible with AI, and some are going beyond what is acceptable. As consumers look for ways to protect themselves, questioning what is authentic and reliable is a skill everyone needs to rapidly develop.
Miguel Neves | 6 months ago
A group of people that are sitting in the grass
Event Design

Addressing the Decline of Music Festivals

Music festivals bring a slew of performers together but their format may be causing ticket sales to plummet pointing to fan burnout on the status quo format of the large events.
Refugio Garcia | 7 months ago