Unusual, salient, sometimes provocative — this is what catches our attention, especially in the time of Zoom fatigue and information overload. The psychology of human behavior could be the key to more compelling events.
20 Things We Learned From Our Virtual Events That Drew 50,000 Attendees
In March 2020, EventMB embarked on a monthly journey to support the event industry through a series of online events. It turned out to be quite an eventful journey, and here are the learnings.
Is It Time to Reconsider Serving Alcohol at Events?
Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events.
6 Strategies to Market Hybrid Events to Virtual and Live Attendees
Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?
4 Ways to Leverage Virtual Event Design to Increase Engagement
High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech. Here are 4 design ideas from recent online events to enhance the virtual experience.
Why is Coronavirus Forcing Planners to Cancel Events?
First the Mobile World Congress, then Cisco, then Facebook. Large events are being canceled around the world over fears of the Novel Coronavirus (COVID-19). Is this wave of cancellations justified or is it just an overreaction?
Conferences Don’t Offer Child Support and That’s a Problem
The frequent lack of child support at events has barred many parents from attending due to high child care costs, though there are signs that the industry is waking up to the issue. So, what's the state of child care at events, and what steps still need to be taken?