Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. Mobile World Congress (MWC) 2022 wrapped up on Thursday, with a reported 60,000 attendees joining the in-person […]
How Can Black History Month Lead to Inclusive Events All Year?
In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round.
How to Plan Newly Popular Smaller Events
In many ways, events in a pre-pandemic world focused on the principle of "the bigger, the better.” As the growing trend towards micro-events shows, however, sometimes less is more. Learn when micro-events are the best choice, and how to get them right.
5 Steps to Ensure Event Engagement
Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for their event checklist — you will see that the amount of time invested in an event can be staggering, like planning the logistics, driving attendance and registration, staffing, and following up with stakeholders. Because of this, […]
Are Smart Glasses Coming to an Event Near You?
Google may have debuted their first smart glasses in 2012, but the technology is only now starting to gain momentum. Microsoft, Apple, and Facebook are all developing their own products. But what are smart glasses, and will they be coming to an event near you?
Are Hologram Presentations the Next Big Event Trend?
As early adopters in the event industry have shown, hologram technology allows presenters to "beam in" with lifelike 3D effects — in real time. With equipment costing up to $60,000, however, widespread use may still be the stuff of science fiction.
Format vs Funnel: Is Virtual Just for Brand Awareness?
Thanks to vaccine rollouts, in-person events grow more viable every day. At the same time, virtual event tech adoption rates have never been higher, and providers are beginning to look towards year-round engagement. How will these different formats factor into a larger marketing and event strategy?