We all know how great the event industry is; but how do we get better? Here are 10 changes we need to see. I love this business, I’ve been here for every step of the way to watch how we have flourished into the economic powerhouse we are today. But for all our advancements and […]
The Attendee of the Future
The needs of your event attendees have changed. Are you keeping up with their demands? Every participant we (potentially) have – is able to get what they want, when they want it, at the touch of a button located on the supercomputers in their purses and pockets. We have adapted to new technologies, and we […]
20 Affordable Ideas to Give Your Event the Wow Factor
Money doesn’t make the impression, creativity does. There’s no better inspiration for creativity in an event than a client on a limited budget. Wow your attendees (and your client) with these inexpensive event ideas. If you’ve been challenged to create an amazing event on a not-so-amazing budget, there are lots of ways to cut costs. […]
5 Ways to Harness the Power of Storytelling at Events
An engaging, attention-grabbing story will make anyone sit up and listen. Great stories are the cornerstone of every great event, but harnessing their true potential is often overlooked in the planning phase. Here are 5 unique ways to utilize storytelling at your next event. When we talk about stories in the event planning world, they […]
The Rise of Pop-up Events and What Event Planners Need to Know
How do you host a pop-up event and what should you know about these unique occurrences? Here are 10 things to think about if you’re considering this fast-growing trend. From retail marketing to experiential dining, pop-up events are gaining in popularity since their inception about a decade ago. But pop-ups are more than just a […]
5 Rules for an Event Design Color Palette
Your event color palette is one of the most important visual stimuli to enhance the live experience. What are the rules of color and how can you use it to your best advantage? The color palette in combination with the set, staging, lighting design, props and other elements that make up the experience need to […]
11 Creative Ideas for Event Wayfinding
Still using the same boring easel signs to point your event attendees on their way? Add wow to your wayfinding by exploring a new direction in how you give event directions. If you’re like me, you can spend a lot of time telling people where to go, and how to get there at events. In […]
5 Event Marketing Trends You Cannot Afford to Ignore
If you want to produce great events, your marketing efforts have to be absolutely on point. Here are 5 trends related to event marketing that could be game changers over the next 12 months. There is no denying that major changes have been happening in event marketing in the past few years. Many of the […]
10 Ways to Create a Playful Attitude at Your Next Event
We know that incorporating play is an important part of the planning process for our events for a ton of different reasons, but choosing where to incorporate play-time appropriately can be tricky. Below are 10 ways to give your participants a more playful experience at any event.
5 Hot Trends in Event Food and Beverage
When they’re not busy satisfying their hunger for knowledge, collaboration, and business potential, delegates turn to food to refuel and stay energized for the day ahead. But an event’s culinary offerings not only help to keep delegates going on the tradeshow floor, they can make or break a conference experience for attendees.